Creating Infectious Action by Jennifer Aaker.

Program Highlights The nuts and bolts of using social media for viral marketing. What causes one campaign to become infectious while another fails. When "reversing the rules" can work to your advantage." An emerging trend in brand development is a shift from an advocacy marketing mo...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	Undetermined
Language Notes:	In English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:	Business Skills Leadership Training Nonfiction films. Internet videos.
Online Access:	Connect to this streaming video