Cracking the Advertising Code.

If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising! Viewers will learn how to make good buying decisions by spotting advertising ploys including: "¢ Celebrity endorsement "¢ Customer testimony "¢ Emotional appeal "¢ Unproven claim...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	Undetermined
Language Notes:	In English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:	Marketing; Advertising and PR Nonfiction films. Internet videos.
Online Access:	Connect to this streaming video