A Retailing Strategy: The Store is the Brand.
Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the...
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| Format: | Video |
| Language: | Undetermined |
| Language Notes: | In English |
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[San Francisco, California, USA] :
Kanopy Streaming,
2015.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and the factory in Italy. |
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| Item Description: | Title from title frames. Electronic resource. |
| Physical Description: | 1 online resource (streaming video file) |
| Playing Time: | Du:ra:ti |
| Format: | Mode of access: World Wide Web. |