A Retailing Strategy: The Store is the Brand.

Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	Undetermined
Language Notes:	In English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:	Marketing; Advertising and PR Nonfiction films. Internet videos.
Online Access:	Connect to this streaming video