A Marketing Strategy: Energizing the Brand.

To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really "energized" their private labels to maximize their profit potential. Simon Gr...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	Undetermined
Language Notes:	In English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:	Marketing; Advertising and PR Nonfiction films. Internet videos.
Online Access:	Connect to this streaming video