Promotional Strategy for Small Business.

A comprehensive strategy for attracting customers may be the most important element of the business plan. This program leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and ev...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	Undetermined
Language Notes:	In English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:	Business Skills Marketing; Advertising and PR Nonfiction films. Internet videos.
Online Access:	Connect to this streaming video