Qualitative Consumer Research. Episode 6.
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is...
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| Format: | Video |
| Language: | English |
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[San Francisco, California, USA] :
Kanopy Streaming,
2015.
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| Online Access: | Connect to this streaming video |
| Summary: | A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes. |
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| Physical Description: | 1 online resource (1 video file, 27 min.) : digital, stereo., sound, color |
| Format: | Mode of access: World Wide Web. |