Qualitative Consumer Research. Episode 6.

A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is...

Full description

Bibliographic Details

Corporate Author:	Kanopy (Firm)
Other Authors:	Crewes, David
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:	Consumers > Research. Consumer behavior > Research. Marketing research. Nonfiction films. Internet videos.
Online Access:	Connect to this streaming video