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Qualitative Consumer Research. Episode 8.

A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a di...

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Bibliographic Details
Corporate Author: Kanopy (Firm)
Other Authors: Crewes, David
Format: Video
Language:English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:
Consumers > Research.
Consumer behavior > Research.
Marketing research.
Nonfiction films.
Internet videos.
Online Access:Connect to this streaming video

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