Qualitative Consumer Research. Episode 8.

A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a di...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Other Authors:	Crewes, David
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:	Consumers > Research. Consumer behavior > Research. Marketing research. Nonfiction films. Internet videos.
Online Access:	Connect to this streaming video