Qualitative Consumer Research. Episode 3.

A video from ECU’s archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given t...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Other Authors:	Crewes, David
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:	Consumers > Research. Consumer behavior > Research. Marketing research. Nonfiction films. Internet videos.
Online Access:	Connect to this streaming video