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Qualitative Consumer Research. Episode 2.

A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's p...

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Bibliographic Details
Corporate Author: Kanopy (Firm)
Other Authors: Crewes, David
Format: Video
Language:English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:
Consumers > Research.
Consumer behavior > Research.
Marketing research.
Nonfiction films.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.
Physical Description:1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Format:Mode of access: World Wide Web.