Qualitative Consumer Research. Episode 2.

A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's p...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Other Authors:	Crewes, David
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:	Consumers > Research. Consumer behavior > Research. Marketing research. Nonfiction films. Internet videos.
Online Access:	Connect to this streaming video