Qualitative Consumer Research. Episode 4.

A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discus...

Full description

Bibliographic Details

Corporate Author:	Kanopy (Firm)
Other Authors:	Crewes, David
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:	Consumers > Research. Consumer behavior > Research. Marketing research. Nonfiction films. Internet videos.
Online Access:	Connect to this streaming video