Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research /

Bibliographic Details

Main Author:	Bridger, Darren (Author)
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2015.
Series:	Marketing science series.
Subjects:	Marketing research. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book