Behavioral marketing : delivering personalized experiences at scale /

Bibliographic Details

Main Author:	Walters, Dave, 1968- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2015]
Subjects:	Internet marketing. Customer relations. Consumers' preferences. Electronic books.
Online Access:	Connect to the full text of this electronic book