Consumer Behaviour: How Consumers Consume: A Taxonomy of Consumption Practices.

A video from ECU's archive of documentaries and teaching films. What do people do when they consume? Douglas Holt systematically details the myriad of consumer actions which constitute consuming. He categorises these consumption actions within three existing metaphors: consuming-as-experience,...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	Undetermined
Language Notes:	In English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:	Marketing; Advertising and PR Mental Health Nonfiction films. Internet videos.
Online Access:	Connect to this streaming video