Cola conquest 1. Coca-Cola : a classic marketing story.

This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. Birth of...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Coca-Cola Company. Advertising. Marketing. Coca Cola (Trademark) Documentary films. Internet videos. Nonfiction films. Made-for-TV movies.
Online Access:	Connect to this streaming video