Cover Image

The marketing series. promotion. 7, The marketing mix :

Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.

Bibliographic Details
Corporate Author: Kanopy (Firm)
Format: Video
Language:English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:
Marketing.
Advertising.
Direct marketing.
Ethics.
Internet videos.
Nonfiction films.
Short films.
Online Access:Connect to this streaming video
Description
Summary:Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.
Item Description:Title from title frames.
Physical Description:1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
Format:Mode of access: World Wide Web.