The marketing series. promotion. 7, The marketing mix :

Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.

Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Marketing. Advertising. Direct marketing. Ethics. Internet videos. Nonfiction films. Short films.
Online Access:	Connect to this streaming video