The marketing mix at Cadbury's.

The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the masterbrand. To...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Cadbury (Firm) > Marketing. Marketing. Advertising. Chocolate > Marketing. Internet videos. Nonfiction films. Short films.
Online Access:	Connect to this streaming video