The marketing series. 3, The power of the brand.

All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? Successes: Brands speak to people in a way that products don't - they have a personality, a style....

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Other Authors:	James, Oliver (Commentator)
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Coca-Cola Company. Cadbury (Firm) Marketing > Planning. Product management. Brand choice. Brand loyalty. Internet videos. Nonfiction films. Short films.
Online Access:	Connect to this streaming video