Marketing a theme park.

This tells how Alton Towers launched Oblivion, the world's first vertical drop roller-coaster. Alton Towers has been successful in pulling in families, but is losing its thrill-seeking customers. Marketing staff hope Oblivion will change all that. Much of their 5m marketing budget goes on a TV...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Alton Towers (England) Amusement parks > Marketing. Marketing > Management. Amusement parks > Management. Leisure industry > Marketing. Roller coasters. Great Britain. Internet videos. Nonfiction films. Short films.
Online Access:	Connect to this streaming video