The Psychology Behind Today's Advertising.
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind...
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| Format: | Video |
| Language: | English |
| Published: |
[San Francisco, California, USA] :
Kanopy Streaming,
2015.
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| Online Access: | Connect to this streaming video |
| Summary: | Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social media. Includes print ads, TV commercials, Internet ads & short comments by advertising professionals. This video is fast-pasted in HD to keep student interest. |
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| Item Description: | Title from title frames. |
| Physical Description: | 1 online resource (1 video file, approximately 16 minutes) : digital, .flv file, sound |
| Format: | Mode of access: World Wide Web. |