The Psychology Behind Today's Advertising.

Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Other Authors:	Barker, Joel Arthur (Director)
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:	Advertising. Advertising > Psychological aspects. Internet videos. Nonfiction films. Documentary films.
Online Access:	Connect to this streaming video