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Behind the screens : Hollywood goes hypercommercial /

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Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing...

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Bibliographic Details
Corporate Author: Kanopy (Firm)
Other Authors: Ericsson, Susan, Jhally, Sut, Soar, Matt
Format: Video
Language:English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:
Advertising > Motion pictures > United States.
Commercialism.
Motion picture industry > California > Los Angeles.
Motion picture industry > United States.
Motion pictures > United States > Marketing.
Product placement.
Internet videos.
Nonfiction films.
Documentary films.
Online Access:Connect to this streaming video
Description
Summary:Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others.
Physical Description:1 online resource (1 video file, 37 min.)
Format:Mode of access: World Wide Web.
Audience:Grade 9+
Higher education.
Production Credits:Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson . [et al.]