Behind the screens : Hollywood goes hypercommercial /

Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing...

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Bibliographic Details
Corporate Author:	Kanopy (Firm)
Other Authors:	Ericsson, Susan, Jhally, Sut, Soar, Matt
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Advertising > Motion pictures > United States. Commercialism. Motion picture industry > California > Los Angeles. Motion picture industry > United States. Motion pictures > United States > Marketing. Product placement. Internet videos. Nonfiction films. Documentary films.
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