Don't just set prices : manage them strategically!.

Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To g...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Other Authors:	Nagle, Tom (Speaker)
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Pricing. Marketing. Strategic planning. Internet videos. Nonfiction films.
Online Access:	Connect to this streaming video