Creating winning social media strategies.

A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Sta...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Other Authors:	Li, Charlene (Speaker)
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Business communication > Study and teaching. Social media. Consumer behavior. Internet videos. Nonfiction films.
Online Access:	Connect to this streaming video