Management of art galleries /
"What makes an art gallery successful? How do galleries get their marketing right? Which customer group is the most attractive? In a unique research undertaking, Magnus Resch carefully analyzes the inner life of art galleries. Examples and case studies from leading galleries around the world gi...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Ostfildern :
Hatje Cantz,
[2014]
|
| Edition: | English ed. |
| Subjects: |
Table of Contents:
- Management, don't be afraid
- Number crunching
- My research approach
- A new business model
- Conclusion.