Management of art galleries /

"What makes an art gallery successful? How do galleries get their marketing right? Which customer group is the most attractive? In a unique research undertaking, Magnus Resch carefully analyzes the inner life of art galleries. Examples and case studies from leading galleries around the world gi...

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Bibliographic Details

Main Author:	Resch, Magnus
Format:	Book
Language:	English
Published:	Ostfildern : Hatje Cantz, [2014]
Edition:	English ed.
Subjects:	Art museums > Management.