Cover Image

Engaging consumers through branded entertainment and convergent media /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Martí Parreño, José, Ruiz Mafe, Carla, 1973-, Scribner, Lisa, 1967-
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, [2015]
Subjects:
Branding (Marketing)
Product placement in mass media.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:1466683430 (electronic bk.)
9781466683433 (electronic bk.)
DOI:10.4018/978-1-4666-8342-6