Engaging consumers through branded entertainment and convergent media /

Bibliographic Details

Corporate Author:	IGI Global Online
Other Authors:	Martí Parreño, José, Ruiz Mafe, Carla, 1973-, Scribner, Lisa, 1967-
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2015]
Subjects:	Branding (Marketing) Product placement in mass media. Electronic books.
Online Access:	Connect to the full text of this electronic book