The handbook of brand management scales /

Bibliographic Details
Main Author:	Zarantonello, Lia
Corporate Author:	ebrary, Inc
Other Authors:	Pauwels-Delassus, Véronique
Format:	eBook
Language:	English
Published:	New York : Routledge, 2015.
Edition:	First Edition.
Subjects:	Marketing research > Statistical methods > Handbooks, manuals, etc. Consumer behavior > Research. Scaling (Social sciences) > Handbooks, manuals, etc. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online