Lead Markets : Country-Specific Success Factors of the Global Diffusion of Innovations /

The book answers three questions. First: what is a lead market? Second: what constitutes a lead market? and third: how can companies harness lead markets to generate global innovations? Considering the international, cross-border diffusion of innovations one can observe that a particular technologic...

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Bibliographic Details

Main Author:	Beise, Marian
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Heidelberg : Physica-Verlag HD : Imprint : Physica, 2001.
Series:	ZEW Economic Studies, Publication Series of the Centre for European Economic Research (ZEW), Mannheim, Germany ; 14.
Subjects:	Economics. Electronic books.
Online Access:	Connect to the full text of this electronic book