Psychology in Economics and Business : an Introduction to Economic Psychology /

Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics. The book presents the state of the art in behavi...

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Bibliographic Details

Main Author:	Antonides, Gerrit
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Dordrecht : Springer Netherlands, 1996.
Edition:	Second, rev. edition.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book