Dynamic Competitive Analysis in Marketing : Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995 /
The book contains a selection of recent research work in the design and implementation of dynamic marketing strategies in a competitive environment. It covers various key problem areas such as advertising, promotion, pricing, new product diffusion as well as channel conflict and cooperation. The boo...
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| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg,
1996.
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| Series: | Lecture notes in economics and mathematical systems ;
444. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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