Dynamic Competitive Analysis in Marketing : Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995 /

The book contains a selection of recent research work in the design and implementation of dynamic marketing strategies in a competitive environment. It covers various key problem areas such as advertising, promotion, pricing, new product diffusion as well as channel conflict and cooperation. The boo...

Full description

Bibliographic Details

Main Author:	Jørgensen, Steffen
Corporate Author:	SpringerLink (Online service)
Other Authors:	Zaccour, Georges
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 1996.
Series:	Lecture notes in economics and mathematical systems ; 444.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book