How to Win Customers in the Digital World : Total Action or Fatal Inaction /
What is so different about today's digital business technologies? Why is "digitisation" so important? Why is the Internet making such tremendous impact? What should my organisation do? What should I do? How to win customers in the digital world presents a template for seizing the oppo...
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| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg,
2000.
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| Online Access: | Connect to the full text of this electronic book |
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