How to Win Customers in the Digital World : Total Action or Fatal Inaction /

What is so different about today's digital business technologies? Why is "digitisation" so important? Why is the Internet making such tremendous impact? What should my organisation do? What should I do? How to win customers in the digital world presents a template for seizing the oppo...

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Bibliographic Details

Main Author:	Vervest, Peter
Corporate Author:	SpringerLink (Online service)
Other Authors:	Dunn, Al
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2000.
Subjects:	Economics. Industrial management. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book