Advertising Worldwide : Advertising Conditions in Selected Countries /

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restr...

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Bibliographic Details
Main Author: Kloss, Ingomar
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2001.
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Online Access:Connect to the full text of this electronic book
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Published 2001
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