Advertising Worldwide : Advertising Conditions in Selected Countries /
Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restr...
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| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg,
2001.
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| Online Access: | Connect to the full text of this electronic book |
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