Advertising Worldwide : Advertising Conditions in Selected Countries /

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restr...

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Bibliographic Details

Main Author:	Kloss, Ingomar
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2001.
Subjects:	Economics. Industrial management. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book