Intelligent Support Systems for Marketing Decisions /

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors...

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Bibliographic Details

Main Author:	Matsatsinis, Nikolaos F.
Corporate Author:	SpringerLink (Online service)
Other Authors:	Siskos, Yannis
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 2003.
Series:	International series in operations research & management science ; 54.
Subjects:	Economics. Marketing. Operations research. Electronic books.
Online Access:	Connect to the full text of this electronic book