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|a 9783642561924 (electronic bk.)
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|z 9783540436119
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|a Rautenstrauch, Claus.
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| 245 |
1 |
0 |
|a Moving into Mass Customization :
|b Information Systems and Management Principles /
|c edited by Claus Rautenstrauch, Ralph Seelmann-Eggebert, Klaus Turowski.
|
| 264 |
|
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|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg,
|c 2002.
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|a 1 online resource (viii, 248 pages 13 illustrations)
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|a The Strategy of Mass Customization -- Preparation and Implementation -- A Value Chain.
|
| 520 |
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|a Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
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|a Seelmann-Eggebert, Ralph.
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|a Turowski, Klaus.
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| 710 |
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|i Print version:
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