Moving into Mass Customization : Information Systems and Management Principles /

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwid...

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Bibliographic Details

Main Author:	Rautenstrauch, Claus
Corporate Author:	SpringerLink (Online service)
Other Authors:	Seelmann-Eggebert, Ralph, Turowski, Klaus
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2002.
Subjects:	Economics. Management information systems. Electronic books.
Online Access:	Connect to the full text of this electronic book