Optimal Bundling : Marketing Strategies for Improving Economic Performance /
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundl...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg,
1999.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (viii, 299 pages) |
| ISBN: | 9783662091197 (electronic bk.) 3662091194 (electronic bk.) |