Optimal Bundling : Marketing Strategies for Improving Economic Performance /

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundl...

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Bibliographic Details

Main Author:	Fuerderer, Ralph
Corporate Author:	SpringerLink (Online service)
Other Authors:	Herrmann, Andreas, Wuebker, Georg
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 1999.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book