The Salience of Marketing Stimuli : An Incongruity-Salience Hypothesis on Consumer Awareness /

In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual...

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Bibliographic Details

Main Author:	Guido, Gianluigi
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 2001.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book