The Durable Use of Consumer Products : New Options for Business and Consumption /
The optimal use of products is a growing concern of consumers worldwide and businesses have to respond to these trends. The Durable Use of Consumer Products is the first book-length study of the marketing aspects of product durability and the optimal use of consumer durables. It is aimed at managers...
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| Format: | eBook |
| Language: | English |
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Boston, MA :
Springer US,
1998.
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| Online Access: | Connect to the full text of this electronic book |
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