The Durable Use of Consumer Products : New Options for Business and Consumption /

The optimal use of products is a growing concern of consumers worldwide and businesses have to respond to these trends. The Durable Use of Consumer Products is the first book-length study of the marketing aspects of product durability and the optimal use of consumer durables. It is aimed at managers...

Full description

Bibliographic Details

Main Author:	Kostecki, M. M.
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 1998.
Subjects:	Economics. Environmental economics. Industrial management. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book